Format
- Length: max. 3 minutes
- Language: CZ / SK / EN (EN recommended for international ambitions)
- Format: MP4, horizontal
- Allowed: subtitles, graphics, embedded screenshots
- Not allowed: adverts, branded music beds, agency PR videos
Required Video Structure
The video must contain these 5 blocks (in the specified order):
1) Context (max 30 s)
- What problem were you solving?
- In what environment (organisation size, sector)?
- Why was it important?
2) IDEA / Innovation (max 45 s)
- What did you do differently?
- In what way is the solution new, bold, or trendy?
innovative tender, ESG approach, digitalisation / AI / data, process change, work with suppliers.
3) Implementation (max 45 s)
- How did you roll out the project?
- What were the obstacles?
- What made it a success?
4) Impact (max 40 s)
- Measurable results (if available)
- Or qualitative change (speed, transparency, culture, trust)
No impact, no TREND.
5) Why should it inspire others? (max 20 s)
- Transferability
- What can other organisations take from it?
Jury Evaluation
The jury assesses 4 criteria (scale 1–7):- 1. Innovativeness / originality
- 2. Real impact
- 3. Transferability
- 4. Quality and clarity of presentation
Camera quality and production budget are not evaluated.
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